Read the business article and written discussion (Page 35)
From the article page 35, Talks about the culture of across national communication. Cross-cultural
communication is a process of exchanging, negotiating, and mediating one's
cultural differences through language, non-verbal gestures, and space
relationships. It is also the process by
which people express their openness to an intercultural experience. Communication
is interactive, so an important influence on its effectiveness is our
relationship with others.
Cross-cultural communication exists when people from differing
cultures have reached a certain degree of understanding regarding their
differences. For understanding to take place, both people must have some form
of knowledge or awareness regarding the norms or customs that exist in each
other's culture. Verbal and nonverbal communications can contain implied
meanings, as well as certain degrees of symbolism. For successful communication
to take place, background knowledge concerning values, norms and perceptions is
necessary in order for clear, effective communication to take place. Cross
cultural communication is not the sole reserve of the business world. In fact,
all of us in one form or another come across situations that require some kind
of cross cultural communication and understanding.
Even in your own culture, the verbal and non-verbal communications
have different meanings to different people. And just like in your own culture
there are miss-understandings happening all the time, and just over simple
things where both of you speak the same language. So it is fairly safe to
assume that there are going to be miss-understandings in cross-cultural
communications as well due to verbal and non-verbal communication having
different meanings to different people.
However, in the conversation in cross-cultural. Some learning the
basics about culture and at least something about the language of communication
in different countries is important.